Logo & Branding
Kustom Karats owner Ryan came to me with a request to build out a system of wordmarks, icons, and secondary logo marks. The assets developed would help him brand Kustom Karats. The logo and badge designs are to be used on digital platforms as well as on a variety of tangible goods.
Below are some of the logo ideas and concepts I tried before we finalized the design for Kustom Karats new logo. The decisions was to highlight the diamond because the association between diamonds and karats. The black letter type stayed through out various versions because it reflects Kustom Karats unique aesthetic.