Bobby Reyes


Stridekick is a device agnostic platform, allowing people with fitness trackers and smartwatches to engage in online fitness challenges through it's web and smartphone app.

UX Duties: Research, Wireframes, Prototyping, UI Design

UX Duties: Research, Wireframes, Prototyping, UI Design


One of the most popular features that I worked on exclusively during my time at Stridekick was the friends feature. When I began the redesign from the first version, users could only view how many steps their friends had taken in certain time intervals. But as we continued to utilize more API'S and pull in more data we were able to display more data like minutes and miles. This meant we could explore how we could display that data and utilizing React Native libraries like D3 we gave our users a better visual experience. Finally we were able to give users the ability to compare each other's stats in different time intervals. Before users would have to go back through time and manually keep note of individual stats which is not ideal at all.

But one of the major changes that was made early on was to move away from using a hamburger menu and use tabs which made friends more visible. When this was done we saw users visiting the friends tab more often and we had less Intercom messages asking, "where are my friends?" Using MixPanel to measure engagement metrics we knew that moving away from the hamburger menu was the right decision. As a team we were able to build and iterate very quickly to get our first designs tested with live users. I would utilize Intercom often to gather qualitative feedback from our users about current features. Since I was talking directly to users it was easy to gather enough beta testers to see what the pain points were and what could be improved before it went live.

Content Integration

When at Stridekick I was tasked with creating a design system that would let us integrate various forms on content into the newsfeed. This was an entirely new feature as the newsfeed only provided updates if a someone became friends or created a challenge. The system had to include the idea of brand pages which housed a companies own blog posts and other sharable content. It also needed to include short facts that centered around health and wellness as well how to incorporate ads in an elegant way. There was a lot testing and iteration involved to make sure we provided a good experience for our users and companies we partnered with. 

GEM Client Dashboard

While Stridekick was a consumer facing app we did have B2B products that were a big part of our revenue stream. One of those products was GEM (Groups Experience Manager) which was used by clients that utilized Stridekick as an engagement tool with employees. We would have conference calls with various clients who ran these programs and they all wanted to be able to digest their data in an easy way. 

A lot of iteration and testing was put into the designing of the dashboard. I created numerous widgets that displayed various metrics that could be plugged right in. But due some technical constraints we were able to keep some and discard others. We were very lucky to have so many clients that were willing to be interviewed and we learned a lot about what sort of metrics were most important to them. We also ate our own dog food, becoming our first beta testers and soon learned what metrics kept us engaged as a group. By speaking with our users and constant iteration we were able to provide a new experience to our clients and helped them run better engagement programs.